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제목: Origin Summit 2025 in Seoul spotlights convergence of IP, AI, and crypto
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부제목: K-pop executives and crypto leaders debate how AI and blockchain reshape fandoms and IP markets
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기사본문: Origin Summit 2025, which surveys the convergence of the global IP (intellectual property) industry with artificial intelligence (AI) and blockchain technology, was held on the 23rd at Anderson C in Seongsu-dong, Seoul. The event was co-hosted by Story, an IP-based blockchain platform corporations, and Blockworks, a U.S. blockchain-focused media outlet.
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기사본문: In the opening speech, Story Chief Executive Lee Seung-yoon said, “Korea is a country where IP, AI, and crypto are naturally integrated,” adding, “Story’s programmable IP will help dismantle the IP monopoly structure centered on existing large corporations and increase asset liquidity.”
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Leaders from Korea’s entertainment sector drew attention at the event. The Black Label Chief Executive Jeong Kyung-in, HYBE APAC Chief Executive Yoo Dong-joo, and SM Entertainment CAO Lee Sung-su held a discussion on “K-pop IP and fandom in the AI era.”
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Jeong Kyung-in said, “K-pop fandoms go beyond merely consuming music to actively participating in content creation and dissemination as ‘pro-sumers’ and ‘partners,’” adding, “Fan communities are promoting idols in various ways, including taking part in challenges, creating memes, and voting on chart rankings, and K-pop companies are also paying special attention to communication with them by increasing fan-participation stages.”
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CAO Lee Sung-su said, “Because Korea is a small market, K-pop was designed from the start with a global target,” adding, “New technology has always shaken up the entertainment industry, and even this year, marking the 30th anniversary of SM Entertainment’s founding, its growth cannot be separated from a technology-based system together with fans.”
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Chief Executive Yoo Dong-joo said, “We are expanding fan participation through a multi-label system and fandom platforms,” adding, “The biggest feature of K-pop is becoming diversity, not the ‘K.’”
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Kim Seo-joon, who chaired the session, said, “Unlike general pop, K-pop’s biggest characteristic is that it has a universe,” adding, “Although a ‘K-pop crisis’ is mentioned every year, it continues to grow year after year.”
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Also participating were major global figures including The Pinkfong Company co-founder Lee Seung-gyu of “Baby Shark,” TRON founder Justin Sun, BitMEX co-founder Arthur Hayes, Morgan Stanley’s Amy Oldenburg, Grayscale’s Rei Hen Sharif-Asghari, Pudgy Penguins (PENGU) Luca Netz, and Animoca Brands’ Yat Siu.
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Story said, “Origin Summit will be held sequentially in major hub cities around the world, starting with Seoul,” adding, “Korea’s strategic standing as a hub where IP, capital, and technology converge will be further highlighted.” Detailed programs can be found on the official website (www.originsummit.xyz).
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